Delivering Jordan’s investment strategy with the Ministry of Investment

The Government of Jordan’s Economic Modernisation vision, launched in June 2022, sets an ambitious direction for achieving sustainable growth and creating job opportunities over the next decade. It requires $30 billion of investment and financing to meet the expected demand for one million jobs in Jordan, and the country’s infrastructure development.

In 2022 and 2023, we are collaborating with the Ministry of Investment (MoIN) in Jordan and the European Bank for Reconstruction and Development (EBRD) on a project funded by the UK Foreign, Commonwealth and Development Office (FCDO). We are leading a consortium with AMENA Trade & Investment to implement the MoIN’s investment strategy in three target markets: Germany, UK and Netherlands.

Over a 15 month period, we are supporting the MoIN in Jordan to carry out investment campaigns in the selected markets. The project is providing detailed investor profiles for over 300 target investors across the three countries in priority sectors, which include ICT, Tourism and Healthcare. We will provide 20 qualified leads for each market, working with the MoIN and Jordanian Embassies to design and deliver market missions led by the Minister for Investment, meeting with investors at C-Suite level. We will then design and deliver inward investor visits to Jordan for the most developed leads.

We are also developing the capability and capacity of investment promotion staff in the MoIN and diplomatic staff in the target markets to implement investment campaigns through on-the-job learning and working level cooperation. This will reduce reliance on donor funded projects to deliver investment campaigns and targeting in the future. 

The project is ongoing, and has already secured an investment of 100 software engineering jobs in the ICT sector in Jordan.