The Social Impact of Ride-hailing in Emerging States
Ride-hailing companies have seen exponential growth in developed markets and have now lifted their gaze to the horizons of lower-middle to middle income states. These emerging states offer the opportunity of high growth rates, increasing purchasing power, and soaring levels of mobile connectivity, which are hard to ignore.
But, we should ask if and why emerging states should care about ride-hailing. This short report takes a less than scientific approach to the subject of the social impact of ride-hailing in emerging states. It’s a product of our interest, sparked by our work to help a prominent European ride-hailing firm enter a North African market.