Refreshing the Tunisia Investment Forum
Over a ten-month period we worked with partners in the Tunisian government to refresh the Tunisia Investment Forum, focusing it on participation and content from the global private sector rather than from within Tunisia.
Our team oversaw the design of the event narrative, content, structure, panels and speakers, using specialist investment, communications and event expertise. We placed business at the heart of the event, increasing participation from investors and businesses; designing content to respond to investor need; establishing panels that were 90% constituted from the private sector, and catalysing greater coordination between investment related entities.
The event, and our design of it, has resulted in a complete reframing of Tunisia in terms of investment, responding to what investors need to hear in order to make investment decisions.
The event itself resulted in six investment related MoUs between the Government and businesses and international institutions and launched Tunisia’s online business registration platform, simplifying the process for investors in Tunisia.